We thank Fox et al. (2014) for their interest in our research and welcome this opportunity to respond to their commentary. They argue that participants in our studies enjoyed “just thinking” more than we claimed (Wilson et al., 2014). We found some irony in their position, because we began this line of research with a similar hypothesis. As the data came in we were surprised that participants did not enjoy deliberative thought very much, even when we went to some lengths to give them time to prepare and choose their topics (i.e., in our “prompted fantasy” conditions). We are thus in the rather amusing position of explaining why both Fox et al.’s interpretation and our initial hypotheses are wrong.